Good practices for promoting your website
Promote your website in the right ways
• Blog about new content or services – A blog post on your own site letting your visitor bas know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
• Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.
• Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
Avoid:
• attempting to promote each new, small piece of content you create; go for big, interesting items
• involving your site in schemes where your content is artificially promoted to the top of these services
• Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.
• Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.
