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Offer quality content and services Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.
Good practices for promoting your website Promote your website in the right ways • Blog about new content or services – A blog post on your own site letting your visitor bas know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
Robots.txt File A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named “robots.txt”, is placed in the root directory of your site.